Digital Marketing

According to Wikipedia , Email Marketing is the act of sending a commercial message, typically to a group of people using Email.  In its broadest sense, every  email  sent to a potential or current customer could be considered  email marketing . What is Email Marketing? According to Optinmonster.com, Email Marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. There are two broad types of Emails - Engagement Emails and Transactional Emails .  The types of Engagement emails are Welcome mail, Tutorial or Tips mail, Customer stories, Brand Stories etc. Transactional emails are relevant to transactions your subscribers have had with your business. Unlike engagement emails, their objective is to initiate or close on a sale.  They are also be used to send or request updates on customer...

Would you believe me if I told you the people who go online is increasing every day? That's how the trend of marketing changed to digital marketing. Digital Marketing is done using different features of the Internet. Technology has developed into a whole new level where we can control what viewers must-see. What is Digital Marketing? Digital Marketing is the marketing of Products/Services using digital technologies on the Internet. Businesses can use a search engine, emails, social media etc. for marketing purposes. Social Media Social Media is an important platform for Digital Marketing. Since the majority of people are there on every social media website , it's easy for marketers to set an audience of their choice. Different Social Media Websites like Facebook, Twitter, Linkedin, Pinterest, Instagram can be used for Digital Marketing purposes. For eg: Linkedin can be used for Client Prospecting. So that we can get more leads. Email Marketing Email Marketing...

Google Analytics is a web analytics service provided by Google. This is a tool that can be used to understand the complete web analysis of a website. Google Analytics is an important tool that can be used to know the traffic, type of customer etc. of a website. How to use Google Analytics? Google Analytics is an amazing tool provided by Google. Analytics will give us information like no.of visitors, sessions, page views, user journey, customer data etc. Follow these steps to start using Google Analytics. Step 1: Start an account in Google Analytics Go to analytics.google.com and Sign up using your Google credentials. Using email id and password you can log into analytics. Step 2: Connect your Website to Analytics After successful login, you will reach the analytics dashboard. This dashboard contains many sections like Realtime, Audience, Acquisition, Behavior and Conversion. Below that we can see admin settings. Go to the admin settings and Create a Property by givi...

Social Media Marketing is one of the trending ways to market your business. Since the number of accounts in facebook increases day by day, the range of marketing also increases. There are plenty of Social Media websites these days that can be used as social media marketing tools and the most popular one is Facebook. Then websites like Twitter, LinkedIn, Instagram etc. are also there. We can now consider Facebook, Twitter and LinkedIn for social media marketing. How to do Social Media Marketing? There are many Social Media Websites that can be used for marketing. Social Media Marketing is the latest trend in the Marketing Domain. By using Social Media in the correct way, We can make this a tool for Lead Generation. Let's discuss how to use Social Media as a Marketing Tool for our Business. Facebook Page Creating an Official Facebook page for our business is the first step that must be done. Facebook page is a kind of showcase page that shows what's your busin...

Keyword Research is one of the important factors which helps our business to be on the first page of Google SERP. The right set of keywords will set you into the first page of Google SERP . Usually, in normal cases, we will find the right keyword for business and will stuff that into the content of the website. How to do Keyword Research? There are many tools to find the right keywords. Google is providing Keyword planner and even Google Search Console is also an important source for Keywords. Other Tools like Ubersuggest, Moz, SEMrush etc also help us find keywords. Step 1: Study the Competitor While starting the keyword research, we must understand our competitors and the keywords they are using. This will give us an idea of what all type of keywords we must use. Step 2: Using Google Keyword Plann er Keyword Planner is an important tool for Keyword Generation and it's widely used. We can type in related keywords into the search box and the tool will give you...