According to Wikipedia, Email Marketing is the act of sending a commercial message, typically to a group of people using Email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
What is Email Marketing?
According to Optinmonster.com, Email Marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans.
There are two broad types of Emails - Engagement Emails and Transactional Emails.
There are two broad types of Emails - Engagement Emails and Transactional Emails.
The types of Engagement emails are Welcome mail, Tutorial or Tips mail, Customer stories, Brand Stories etc.
Transactional emails are relevant to transactions your subscribers have had with your business. Unlike engagement emails, their objective is to initiate or close on a sale. They are also be used to send or request updates on customer orders. They are always triggered by specific customer actions and sent automatically. Engagement emails, on the other hand, can also be sent in real-time or on a pre-planned schedule rather than automatically triggered.
Sending an email is an ancient method you can say, but still, it got very much importance in 2019 also. Even these days also emails play an important role in marketing. For eg: If you are spending some time in Amazon.com, added an item to your cart then you just exit from the website. Then within 30 mins, you will receive an email showing the products we searched for. Email Marketing is also used as a remarketing tool.
Here are 7 reasons why Email Marketing is important:
1. Email has a wider reach.
With Facebook claiming over 1 billion active users and Twitter claiming 255 million, it’s tempting to accept that social media is the most powerful way to reach the crowds. These are impressive figures, but what isn’t so often shared are the statistics on email usage.
Transactional emails are relevant to transactions your subscribers have had with your business. Unlike engagement emails, their objective is to initiate or close on a sale. They are also be used to send or request updates on customer orders. They are always triggered by specific customer actions and sent automatically. Engagement emails, on the other hand, can also be sent in real-time or on a pre-planned schedule rather than automatically triggered.
Sending an email is an ancient method you can say, but still, it got very much importance in 2019 also. Even these days also emails play an important role in marketing. For eg: If you are spending some time in Amazon.com, added an item to your cart then you just exit from the website. Then within 30 mins, you will receive an email showing the products we searched for. Email Marketing is also used as a remarketing tool.
Here are 7 reasons why Email Marketing is important:
1. Email has a wider reach.
With Facebook claiming over 1 billion active users and Twitter claiming 255 million, it’s tempting to accept that social media is the most powerful way to reach the crowds. These are impressive figures, but what isn’t so often shared are the statistics on email usage.
The total number of global email accounts was 3.9 billion in 2013 and predicted to touch 4.9 billion by 2017, according to Radicati.
While this might seem strange at first, think about your online behaviour: When you sign up for a website, you have to enter your email address to generate the account. You also need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
2. Email delivers your message.
If marketers have to pick between adding a subscriber to their email list or getting a new Facebook fan, they should go for the email subscriber each time.
There are two key reasons why:
First, 90% of email gets delivered to the designated recipient’s inbox, whereas just 2% of your Facebook fans view your posts in their News Feed. This is because Facebook restricts the number of times your posts appear in the News Feed to drive brands towards their paid advertising opportunities.
This is a great deal when it appears to get your messages in front of your aspired audience.
On Facebook, if you post an update to your 10,000 followers only about 200 of them will even have an opportunity of viewing it in their News Feed. Alternatively, if you send an email campaign to 10,000 subscribers at least 9,000 of them will get it in their inbox.
This indicates your message is 45 times more prone to be seen using email than Facebook.
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