According to Wikipedia , Email Marketing is the act of sending a commercial message, typically to a group of people using Email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing . What is Email Marketing? According to Optinmonster.com, Email Marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. There are two broad types of Emails - Engagement Emails and Transactional Emails . The types of Engagement emails are Welcome mail, Tutorial or Tips mail, Customer stories, Brand Stories etc. Transactional emails are relevant to transactions your subscribers have had with your business. Unlike engagement emails, their objective is to initiate or close on a sale. They are also be used to send or request updates on customer orders. They are always trig
Would you believe me if I told you the people who go online is increasing every day? That's how the trend of marketing changed to digital marketing. Digital Marketing is done using different features of the Internet. Technology has developed into a whole new level where we can control what viewers must-see. What is Digital Marketing? Digital Marketing is the marketing of Products/Services using digital technologies on the Internet. Businesses can use a search engine, emails, social media etc. for marketing purposes. Social Media Social Media is an important platform for Digital Marketing. Since the majority of people are there on every social media website , it's easy for marketers to set an audience of their choice. Different Social Media Websites like Facebook, Twitter, Linkedin, Pinterest, Instagram can be used for Digital Marketing purposes. For eg: Linkedin can be used for Client Prospecting. So that we can get more leads. Email Marketing Email Marketing