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All About Digital Marketing [Update for 2020]

Would you believe me if I told you the people who go online is increasing every day? That's how the trend of marketing changed to digital marketing. Digital Marketing is done using different features of the Internet. Technology has developed into a whole new level where we can control what viewers must-see.

What is Digital Marketing?

Digital Marketing is the marketing of Products/Services using digital technologies on the Internet. Businesses can use a search engine, emails, social media etc. for marketing purposes.

Social Media

Social Media is an important platform for Digital Marketing. Since the majority of people are there on every social media website, it's easy for marketers to set an audience of their choice. Different Social Media Websites like Facebook, Twitter, Linkedin, Pinterest, Instagram can be used for Digital Marketing purposes. For eg: Linkedin can be used for Client Prospecting. So that we can get more leads.

Email Marketing

Email Marketing comes under Outbound Marketing, where emails are used to attract customers or clients. Emails are prepared according to each person ie, personalized emails are sent to the customers. This can be used as a part of remarketing also.

SEO

SEO is Search Engine Optimization. This is a vast field which helps us to attract more visitors to our website which thus convert to clients. SEO is used to rank our website so that it reaches the first page of Google SERP. There are two methods: Off-page and On-Page.
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Location: Kochi, Kerala, India

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